Contract Cities advocates for effective implementation of Proposition 36 to combat retail crime

SACRAMENTO – The California Contract Cities Association (CCCA), representing over 80 cities and 7.5 million residents statewide, is championing the swift and effective implementation of Proposition 36. This recently enacted law, strongly supported by voters, seeks to address the growing crisis of retail crime through a balanced approach that emphasizes both enforcement and rehabilitation.

At a press conference held in Sacramento, CCCA highlighted the urgency of curbing retail theft, which has caused significant losses for businesses and communities. The association emphasized that Proposition 36 offers a transformative opportunity to protect local economies and foster safer neighborhoods without reverting to mass incarceration.

“The success of Prop 36 depends on its fair and consistent implementation,” said Marcel Rodarte, Executive Director of CCCA. “By equipping law enforcement, the judicial system, and treatment programs with the right resources, we can create safer neighborhoods and restore trust in a justice system that values safety and second chances.”

CCCA President Jennifer Perez underscored the dual focus of Proposition 36, which addresses both enforcement and root causes like addiction.

“Proposition 36 is a game-changer, providing stronger tools to combat organized retail theft and drug distribution while addressing root causes like addiction through rehabilitation,” Perez stated. “It’s a balanced approach that protects communities, supports businesses, and holds repeat offenders accountable.”

To maximize the law's effectiveness, CCCA is advocating for uniform application across California to prevent disparities and ensure equitable outcomes. Key priorities include:

Strengthening Treatment Programs: Providing resources for rehabilitation efforts to address underlying issues.

Training Law Enforcement: Equipping officers with tools to handle cases effectively and fairly.

Supporting Judicial Systems: Ensuring courts have the capacity to uphold justice while considering rehabilitation options.

Community Education: Promoting awareness about the reforms to build trust and collaboration among residents, businesses, and local governments.

CCCA's commitment to public safety and collaborative governance is evident in its proactive stance. Over the past year, the organization has engaged its extensive network to bring attention to the growing crisis of retail theft and advocate for targeted solutions that reflect the will of California voters.

“By fostering partnerships and focusing on equitable implementation, we aim to protect businesses, ensure safer neighborhoods, and support local economies,” Rodarte added.

CCCA's advocacy reflects its mission to enhance the quality of life in member communities through education, networking, and legislative initiatives. With Proposition 36 now in effect, the association remains a steadfast partner to state leaders, championing a future where public safety and second chances coexist.