Downtown Downey adopts new name: 'District @ Downey'

DOWNEY — Downtown Downey has a new marketing name: “District @ Downey.”

The name went live today, along with associated social media channels and a website, districtatdowney.com.

According to the Downtown Community Benefit District, which adopted the new name, District @ Downey was chosen to “introduce the immediate and surrounding communities to Downtown Downey’s vibrant, pedestrian-friendly shopping, dining and business community.”

The Downtown Community Benefit District is managed by the Downtown Downey Improvement Association (DDIA) and New City America, a public benefit non-profit corporation.

New City America manages six districts statewide, including Little Italy and Downtown Glendale.

“As longtime residents and business operators in Downtown Downey, the members of the Downtown Community Benefit District came together to identify ways in which we can enhance our community, build upon its successes and communicate its appeal to not only Downey but all our Southern California neighbors,” said Jorge Villa, president of DDIA and asset manager of Porto’s Bakery.

The District @ Downey website includes a directory of all businesses in the district categorized by Shop (commercial stores and services), Eat (restaurants, bars, cafes), and Live (theaters, salons, hotels, etc.)

The website also features a description of the District @ Downey and information about the DDIA organization, its members and board meeting minutes; links to local and regional COVID 19 updates including safety and sanitation practices; and when regional conditions permit, news on events and activities.

The Downtown Downey Community Benefit District was formed by Downtown Downey property owners in 2018 to promote downtown businesses, plan engaging community activities and market the district to Downey residents and beyond.