DOWNEY — Rockview Family Farms has updated its logo to be as fresh as its milk.

The new look, company officials said, “reflects the company’s commitment to freshness and quality.”

“At our core, we are a family company supplying a staple of family diets in our community,” said Curt DeGroot, vice president of sales and marketing.

The new logo will be appearing on products throughout 2020 beginning with the gallon label, DeGroot added.

Established in 1927, Rockview grew from supplying fluid milk to other dairy manufacturers to adding drive-thru dairy stores, a residential delivery system, and a wholesale division. The Downey-based company owns its own farms.

“We are proud of our local roots and being a part of the Downey and South Gate communities for more than 90 years,” said DeGroot.